A Unique Promotional Music Strategy in Mrs. Itedjere’s “Cooking made easy”

Abstract

Informal and formal education both have penchant to empower members of society to exercise management control over their small or medium scale businesses. In the case of Mrs. Oborakpororo Itedjere, both forms of music education are utilized to promote her business. She studied music at a College of Education in Nigeria and she uses the formal music qualification to teach in a school. At the same time, she applies her music knowledge and skills in promoting her small-scale business as well as in managing and controlling her resources. This article examines the synergy of music and business management control. The study adopts the “key informant technique”, involving oral interviews and personal communication to collect primary data from the field, as well as secondary data from relevant literature in music, accounting, management, and business administration.